"From a Small Apartment to a Big Dream:
The Journey of an Inspiring Businesswoman"
For women today, stylish clothing has become a part of our daily lives, and shopping for these outfits has never been easier. Thanks to the advent of online shopping, we can browse and buy from the comfort of our homes. But just two decades ago, such conveniences were not common, and many didn’t even know where to start.
Today, I want to share the inspiring journey of my former boss, a trailblazing entrepreneur who turned her small venture into a name known and respected across Uzbekistan.
The Beginnings of an Icon
Mukhiddinova Zarifa was born in the Uchkurgan district of Namangan, Uzbekistan, as the youngest of five siblings. A dedicated mother to two children and a beloved grandmother to two grandchildren, she is not just a pillar of her family but also a leading businesswoman in Namangan.
Humble Origins
Zarifa’s journey into entrepreneurship began in a modest way. She worked as a Russian language and literature teacher but used her spare time to craft and sell handmade hair accessories, locally known as “Hair Hoop Band” for women and girls. This small venture marked the beginning of what would later become a thriving business.
Her interest and dedication gradually turned into a larger pursuit. She started selling women’s clothing from her home, transitioning from handmade goods to importing high-quality items from Turkey, China, and Dubai. At a time when imported products were rare in Namangan, Zarifa introduced local women to styles and quality they had never seen before.
Through determination and relentless hard work, Zarifa established her first store, ZULFIZAR. Later, she opened HILOLA, a shop named after her daughter, specializing in clothing for women and girls. The store quickly gained popularity in Namangan for its fashionable and high-quality offerings. Over time, it also attracted customers from cities like Tashkent, Fergana, Andijan, and Khorezm, becoming a trusted name across the region.
Much of HILOLA’s success is credited to Zarifa’s daughter, Hilola, who embraced innovation and modern marketing. By creating social media channels on Instagram and Telegram, she brought HILOLA into the digital age, gaining a loyal customer base not only locally but also internationally, including in countries like the USA, Russia, and Turkey.
What Makes HILOLA
Stand Out?
You may wonder what sets HILOLA apart and keeps customers coming back. Here’s why: 1. Impeccable Quality Every item in the store is carefully selected by Hilola to ensure it meets the highest standards. Her eye for detail ensures every product is unique and special. 2. Fashion Leadership Known for offering the most stylish and trendy clothing in Namangan, HILOLA caters to women who want to stay ahead of fashion trends. 3. Value for Quality While HILOLA is not the cheapest option, its customers understand the value of premium products. Quality always comes at a price, and loyal customers appreciate the effort that goes into curating every piece. 4. A Trusted Name Over the years, HILOLA has become a symbol of trust and reliability. Customers feel proud to shop here and often share their purchases on social media, adding to the store’s reputation. 5. Generations of Loyalty Many of HILOLA’s original customers from the early 2000s still shop there today. What’s even more remarkable is that their daughters have also become loyal customers. 6. International Appeal Thanks to its strong presence on social media, HILOLA now serves customers from various countries, including the USA and Turkey. This success is a testament to Hilola’s excellent understanding of global fashion trends.
A Shopping Experience Like No Other
If you ever visit Namangan, HILOLA is a must-visit destination. The warm and welcoming staff will not only help you find the perfect outfit but also uplift your spirits. Shopping at HILOLA is an experience that goes beyond fashion—it’s about feeling confident and beautiful.
A Personal Tribute
This post is close to my heart because I had the privilege of working at HILOLA for many years. Zarifa Mukhiddinova taught me the values of hard work, dedication, and love for one’s craft. Although I now live in another country for my studies, HILOLA remains a special part of my journey.As Zarifa’s birthday approaches, I want to dedicate this post to her—a woman of courage, determination, and vision.
Happy Birthday, Zarifa Mukhiddinova!
Your story is an inspiration to us all
That was so inspiring 👏👏
Thank you very much